Coworking in Midtown Phoenix is more than a trend—it’s changing the way we think about space, value, and how people connect with their environment. We talked with local experts in real estate, leasing, and development to get a clearer picture of what’s really happening on the ground. Their insight? Coworking isn’t just filling empty buildings—it’s bringing energy, building community, and driving long-term value across Midtown.
Coworking Is Rewriting the Value Playbook
According to Eugene Mischenko, President of the E-Commerce & Digital Marketing Association (ECDMA), coworking is recalibrating how property value is assessed in Midtown.
“Coworking isn’t just about filling space. It’s about sustained occupancy, shorter lease-up periods, and a more agile tenant mix. Investors are moving away from the old anchor tenant model toward one that prizes adaptability and diversified income.”
— Eugene Mischenko, President, ECDMA
He’s seeing landlords benefit from improved retention, increased per-square-foot rents, and greater demand from traditional tenants who appreciate proximity to flexible meeting and collaboration spaces.
From Lease to Activation: Midtown’s Coworking Effect
Coworking operators in Midtown are no longer seen as risky or temporary. As Andreis Bergeron, VP of Sales at RedAwning, explains, these spaces now serve as anchors—especially in older buildings undergoing adaptive reuse.
“When a coworking space opens in Midtown, it’s not just a lease—it’s community activation. These are third places that bring life to the street, reduce perceived vacancy, and support neighboring retail and food tenants.”
— Andreis Bergeron, VP of Sales, RedAwning
That kind of activity influences investor perception, reduces risk, and makes properties more attractive in today’s hybrid work landscape.
Creating Ecosystems, Not Just Leasing Space
Justin Landis, founder of the Justin Landis Group, sees coworking as a sign that a property is adapting to modern demands—and reaping the benefits.
“It’s not just about square footage anymore; it’s about flexibility and experience. Coworking signals a building is ready for what today’s tenants want. That increases appeal and, ultimately, property value.”
— Justin Landis, Founder, Justin Landis Group
He notes that the energy coworking brings—community, collaboration, daily foot traffic—turns average buildings into active, sought-after destinations. This synergy is especially powerful in mixed-use settings, where coworking drives traffic to retail and dining.
“Midtown is a perfect case study. Coworking lifts the profile of the whole area, and the value bump usually follows soon after.”
Midtown’s Sweet Spot: Flexibility Meets Community
With its mix of older office stock, central location, and growing demand for flexible work options, Midtown Phoenix is uniquely positioned to benefit from coworking’s rise. These spaces aren’t just meeting tenant needs—they’re pushing landlords to modernize, reposition, and rethink what makes a building competitive.
“Coworking in Midtown isn’t a trend—it’s a strategy that’s raising the standard across the board.”
— Eugene Mischenko
TL;DR:
Coworking is changing the game in Midtown Phoenix. Property value now leans on flexibility, quick occupancy, and diverse income—not just long leases.
These spaces bring life to buildings, boost nearby businesses, and help keep other tenants around.
Developers aren’t just leasing offices—they’re creating hubs where people connect and ideas grow.
Midtown has the edge with the right zoning, infrastructure, and a rising remote workforce.
Tip for owners and investors: Don’t just fill space—create places that prioritize flexibility, tech, and community.